The $45 billion deal lets it shake off decades of conglomerate logic, looking for faster growth. Read the whole story

Costco's $17, 24-pack energy drink rattled Celsius, which charges $38 for the same count. That's the private label story in a can. Read the whole story

Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it has range. Read the whole story

Whiskey brand partnered with outdoor company Realtree for merch including a 45-quart cooler and baseball hat. Read the whole story

Artist's sculpture decorates limited-edition bottles as part of celebration that also includes a sports ambassador campaign. Read the whole story

AlmaBBDO produced the singular twist. Read the whole story

The effort taps into popular viral GRWM videos, where influencers chronicle their outfit selections and makeup regimens preparty. Read the whole story

From adorable to kind of disgusting, brands are letting it rip for April Fool's Day -- the holiday every literal-minded journalist dreads most. Read the whole story

Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human … Read the whole story

Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort. Read the whole story