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by Fara Warner
[Automotive] Scott Keogh, Audi's chief marketing officer, talks with us at the Detroit auto show and says it's time for the "well-behaved intelligent" brand … Read the whole story
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by Karl Greenberg
[Automotive] Cadillac teams with Google on a new campaign that lets people tell stories about the role Cadillac has played in their lives, and … Read the whole story
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by Sarah Mahoney
[Retail] The latest salvo in what feels like Wal-Mart's 100-year war to save its tattered reputation began airing yesterday. Read the whole story
COMMENTARY
by Sarah Browne
Get an insider's view of the Consumer Electronics Show from Las Vegas this week. Market researcher Sarah Browne's major takeaway from Bill Gates' opening … Read the whole story
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by Nina Lentini
[Packaged Goods] A new national campaign for Kleenex brings viewers face-to-face with individuals telling stories that sometimes end in tears. But go to the … Read the whole story
COMMENTARY
by Sarah Browne
Our CES correspondent runs into two Virginia moms who are the podcasting duo called Mommycast. Dixie has ponied up a $100K sponsorship, and a … Read the whole story
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by Lisa Bertagnoli
[Restaurants] To get an idea how they plan to grab their share of the $537 billion forecast for restaurant sales in 2007, we surveyed … Read the whole story
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by Judy Warner
[Financial Services] State Street Global Advisors is rebranding its exchange-traded funds under the SPDR name with a new logo, ads and revamped Web site. Read the whole story
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by Nina Lentini
[Entertainment] Six companies are in line to promote "American Idol." Nestle becomes the official candy, while Dreyer's will create new flavors tying into the … Read the whole story