Marketing Daily
Monday, April 2, 2007
  • NCAA Sponsorship Was Slam Dunk For Coca-Cola

    [Beverages] With the championship taking place in its own backyard for only the third time in three decades, the company has painted the town … Read the whole story

  • AirTran Gives Consumers Chance To Play With The Brand

    [Travel] The airline's online game stars a virtual version of Indy racing star Danica Patrick, who commends or derides her opponent's skills. The intention … Read the whole story

  • Study: Younger Card Customers Take Cues From Parents

    [Financial Services] Surprisingly, people who grew up with the Internet aren't keen to bank online--nor do they prefer credit cards to debit cards. With … Read the whole story

  • AutoTrader.com Lines Up Local Marketing With MLB Teams

    [Automotive] The online consumer automotive channel is unveiling its largest campaign to date, which includes a regional focus on MLB teams with which it … Read the whole story

  • Washington Post Launches A Retail Rewards Program

    [Retail] The newspaper says its loyalty-building program is different because it doesn't require credit card information to track purchases and because it rewards people … Read the whole story

  • LensCrafters To Break National Branding, Marketing Effort

    [Retail] Following a store redesign to upscale its image, the optical company is campaigning to get people to think of eyewear as a matter … Read the whole story