[Automotive] The Ford division is gearing its new ad campaign toward women and younger consumers in general--even though the brand carries a lot of … Read the whole story
[Technology] The new ads, unusually weighted toward digital media, will try to drive consumers to a Web site where Microsoft aims to show how … Read the whole story
[Financial Services] Think of it as the next-generation Yellow Pages. You log onto a Web site, search for stores, restaurants, ATM locations, etc. and … Read the whole story
[Beverages] A study of figures from October to March shows that consumers increased consumption of red wines after news broke in early November that … Read the whole story
[Technology] A musical revolution is underway that highlights how threatened the recording industry has become by digital music sales: EMI will sell its songs--minus … Read the whole story
[Retail] The world's largest convenience store has embarked on an international promotion--the first of its kind for 7-Eleven--to spark interest in the movie among … Read the whole story
[Packaged Goods] It has just hired three new global marketing executives to help new CMO Tony Palmer catch up to other packaged-goods giants with … Read the whole story