Marketing Daily
Thursday, April 19, 2007
  • Unilever Extends Axe Lineup, Launches Integrated Support

    [Packaged Goods] From TV spots to print to sampling and inflatables, the company is doing everything it can through funny, engaging and humorous means … Read the whole story

  • NPD: Prestige Color Cosmetics Beat Fragrance, Skincare Products

    [Beauty] A trend to natural ingredients is linked not just to clear, healthy skin but green marketing and environmental issues. "Green beauty is reflecting … Read the whole story

  • Wal-Mart: The Average Joe Is Greener Than You Think

    [Retail] Wal-Mart -- a favorite target of activists' groups for what they call its unabashed "greenwashing" -- has announced a new research initiative, with … Read the whole story

  • Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg

    [Electronics] Mark Jarvis, formerly CMO at Oracle, will focus on a comprehensive marketing strategy for the computer company's commercial and consumer businesses. Read the whole story

  • BMW Backs TED For Second Year With New Web Site

    [Automotive] The luxury carmaker found an organic fit with the annual Technology, Entertainment and Design conference that attracts luminaries and heretofore had been a … Read the whole story

  • TNS Aligns With Integration To Leverage Brand Management Tool

    [Research] The TNS and Integration strategic alliance translates into the ability for clients to maximize brand engagement with their consumers by optimizing each touch-point … Read the whole story