[Financial Services] The umbrella stood for protection whereas the blue arc symbolizes a connection. As such, some of Citi's new ads will feature the … Read the whole story

[Strategy] Lifestyle trends that hamper the growth of traditional media are playing right into the hands of alternative out-of-home media, a new study shows, … Read the whole story

[Research] Despite recent customer service challenges, JetBlue Airways tops the airline category, demonstrating not only that when it comes to customer expectations, often a … Read the whole story

[Retail] The concept supports the retailer's brand image of personalization for female shoppers. Adding to the family-friendly nature of the effort, the packaging is … Read the whole story

[Airlines] Creative extols the benefits of more space, fewer people, more service, and less rush, targeting business travelers who also play hard. The effort … Read the whole story

[Survey] In contrast to the traditional upscale consumer who buys on impulse, at full retail price, with lots of help from sales staff, the … Read the whole story

[Beverages] Under new distribution from Pernod-Ricard, Stoli is still well known and has a solid history but, says a senior brand manager, "we needed … Read the whole story