[Automotive] Ford and Chrysler are acknowledging pain at the pump, Chrysler through a dealer ad push highlighting the fuel efficiency of a range of … Read the whole story

[Health] The problem with the previous advertising is that it had "insufficient impact," and didn't "distinguish Weight Watchers from the rest of the noise … Read the whole story

I spent the afternoon last Thursday at Google's New York offices, attending a conference of sorts about Google and how it can help auto … Read the whole story

[Technology] Responding to last month's low ranking by Greenpeace, Steve Jobs makes public the company's plans for dealing with hazardous chemicals and recycling e-waste … Read the whole story

[Research] Dreyer's Grand Ice Cream conducted the survey as one component in its nationwide effort to promote Dibs bite-size ice cream. The brand launched … Read the whole story

[Automotive] Ultimately, if consumers are forced to sacrifice critical lifestyle choices to gasoline, they will buy sippers. "If the price of gasoline prevents consumers … Read the whole story

[Financial Services] Marketers of on-the-go banking services should focus their efforts on wireless customers in general, and more specifically on early adopter, heavy mobile … Read the whole story