[Automotive] The effort is more of a true brand campaign than the carmaker has had in a long time, a company spokesperson says, because … Read the whole story
[Packaged Goods] Yesterday's announcement via press release was heavy on the environmental benefit, which may be the focus of future marketing around the shift, … Read the whole story
[Beauty] A recent report on ethnic beauty products finds that after a few years of so-so growth, these mass skincare products aimed at the … Read the whole story
[Research] The financial sector has begun addressing mature single women, but there's little sign of movement within other categories, notes Laura Ries, principal in … Read the whole story
[Pharmaceuticals] Despite the future blockbuster status of several drugs, the increased cost-consciousness in many markets combined with the impending arrival of multiple lower-priced emerging … Read the whole story
[Major Appliances] The new campaign, its largest to date, extends brand imagery with a TV ad spotlighting the energy efficiency and quietness of its … Read the whole story
[Research] Immigration is no longer the main driver of growth in the U.S. Hispanic market. It's been surpassed by natural growth of the in-country … Read the whole story