Marketing Daily
Monday, June 4, 2007
  • Smaller Vehicles, Crossovers Boost May Auto Sales

    [Automotive] Toyota is reaping the benefits of higher gasoline prices, selling lots of hybrids and smaller cars. With gasoline passing $3 a gallon last … Read the whole story

  • Study Finds Consumers Are Still 'Trading Up'--Except for Housing

    [Research] It concludes that brands in the trading-up game must "create a cycle of innovation" to compete effectively, and trading-down brands need to focus … Read the whole story

  • California Wine Wages New Campaign In 'Secession' Attempt

    [Beverages] The idea behind the campaign is that California winegrape growers are competing with whole countries such as France, Italy and Spain. In fact, … Read the whole story

  • Baskin-Robbins Shores Up Expansion With 'Surf's Up' Campaign

    [Food] The VP of marketing at the ice cream company says a key priority over the last two years has been to "energize the … Read the whole story