[Automotive] For the first time, Hyundai has three--five if you include Kia--leading its segment. Strategic Vision's president says "it shows they have the product … Read the whole story

[Telecommunications] By placing its debut ads on "60 Minutes," Apple is signaling that it knows young techies are just waiting to swipe their cards; … Read the whole story

[Retail] An association study says its research "clearly points to the growing awareness and popularity of store brands and shows a fundamental change in … Read the whole story

[Packaged Goods] The campaign is unique because in a world increasingly oriented toward digital media, it focuses on a very corporeal "test drive" approach … Read the whole story

[Restaurants] Marketing manager Hope McManus says the company will use taglines referring to the iScream promotion at the end of its national primetime TV … Read the whole story

[Research] The new study by Alloy Media and Marketing finds this psychographic is all about getting his or hers and establishing a higher standard … Read the whole story