[Research] Marketers need to be selective when using product placements or risk being ignored, BIGresearch finds. Certain categories such as electronics, grocery and clothing … Read the whole story

[Packaged Goods] Procter & Gamble is using influencer marketing--a sort of public relations on steroids--to "bring the love back" to its brands. Anthony Rose, … Read the whole story

[Strategy] Breaking down silos within an agency's communications disciplines means nothing if marketers don't understand that "consumers are driving the bus," and "it's 5D … Read the whole story

[Appliances] Philips Norelco is unleashing a sequel to its viral sensation--the Bodygroom video that promised men who groomed an "extra optical inch." Its new … Read the whole story

[Pharmaceuticals] Pfizer's new Slentrol, the first FDA-approved veterinary medicine aimed at curbing canine obesity, has launched with a Web site featuring a Body Assessment … Read the whole story

[Research] It's no big surprise that product recalls have an impact on brands, reports Harris Interactive. But in a study focusing on six recent … Read the whole story