Marketing Daily
Thursday, June 21, 2007
  • Doritos Invites Consumers To Create an Xbox Live Game

    [Food] Frito-Lay's Doritos is back at the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an … Read the whole story

  • Wal-Mart's Newest Venture: Money Man To The Poor

    [Retail] To heck with luxury marketing. Wal-Mart Stores is targeting the nation's poorest demographic with plans to open 1,000 MoneyCenters and roll out a … Read the whole story

  • McDonald's Lets Mom Bloggers Into The Kitchen

    [Fast Food] With the childhood obesity/food marketing issue back in the headlines, McDonald's is launching a summer PR effort it says is in response … Read the whole story

  • Pharma Outsourcing R&D To Free Up Marketing Dollars

    [Pharmaceuticals] Pharma companies are outsourcing more R&D; to free up cash for marketing, according to a new study. With fewer blockbuster products in the … Read the whole story

  • P&G Seeks Comedy Troupe For New TV Pilot

    [Social Media] The comedy TV pilot project--a cross between "American Idol" and "SCTV"--launches with a search for funny talent via an online contest to … Read the whole story

  • Toyota's Scion Goes After Teens In Gaia

    [Automotive] Scion, Toyota's division aimed at younger buyers, has expanded its presence in virtual reality. It's partnering with Gaia Online, the social networking site … Read the whole story