Marketing Daily
Tuesday, July 24, 2007
  • Nissan Tunes Up For Yahoo Music Launch

    [Automotive] The Rogue pre-launch program, "Ultimate L.A. Rogue Trip," centers on a concert on the Fox sound stage by Carlos Santana and others. The ... Read the whole story

  • Battered By Blockbuster, Netflix Cuts Marketing

    [Retail] Blockbuster's Total Access program seems to be cleaning its clock, with Netflix announcing over the weekend that it would lower its prices by ... Read the whole story

  • Americans Uneasy With Debt, But They Borrow Anyway

    [Financial Services] Programs that help consumers handle debt should appeal to most Americans, since 52.1% of adults who report they "Always or Usually" carry ... Read the whole story

  • United Targets Business Travelers With Online Ads

    [Airlines] The new campaign, featuring an animated icon of a woman sleeping on an airborne feather, touts the carrier's new "international business class" and ... Read the whole story

  • Placement, Not Size, Matters For In-Game Ads

    Trying to measure the type of ad most effective for placement in video games has been challenging. Most of what Madison Avenue knows is ... Read the whole story