Marketing Daily
Tuesday, July 24, 2007
  • Nissan Tunes Up For Yahoo Music Launch

    [Automotive] The Rogue pre-launch program, "Ultimate L.A. Rogue Trip," centers on a concert on the Fox sound stage by Carlos Santana and others. The … Read the whole story

  • Battered By Blockbuster, Netflix Cuts Marketing

    [Retail] Blockbuster's Total Access program seems to be cleaning its clock, with Netflix announcing over the weekend that it would lower its prices by … Read the whole story

  • Americans Uneasy With Debt, But They Borrow Anyway

    [Financial Services] Programs that help consumers handle debt should appeal to most Americans, since 52.1% of adults who report they "Always or Usually" carry … Read the whole story

  • United Targets Business Travelers With Online Ads

    [Airlines] The new campaign, featuring an animated icon of a woman sleeping on an airborne feather, touts the carrier's new "international business class" and … Read the whole story

  • Placement, Not Size, Matters For In-Game Ads

    Trying to measure the type of ad most effective for placement in video games has been challenging. Most of what Madison Avenue knows is … Read the whole story