[Trend] Big traditional brands "are waking up to fair trade as an issue that's on the discussion table," reports a brand strategist and market … Read the whole story

[Automotive] Retail-focused messages of brief duration are more effective on web sites with a high average daily audience reach, ones that also garner their … Read the whole story

[Telecommunications] It creates a wireless alternative for third-party services sold by technology and cable companies that introduces competition for AT&T;, T-Mobile and Verizon Wireless, … Read the whole story

[Restaurants] The avatar-based effort was developed by Oddcast, which was responsible for the wildly successful "Monk-e-mail" campaign for Careerbuilder.com earlier this year. Oddcast says … Read the whole story

[Retail] There's been plenty of new-product launches in the lower end of the category this year, including J.C. Penney's private label Ambrielle, Kohl's private … Read the whole story

[Automotive] One ad execution for the middle of three airline seats, touting Taurus' airbag, comes with the message that the car is the safest … Read the whole story