[Research] Outsourced custom publishing, branded entertainment and public relations are all on target to show the largest increases over the next five years, the … Read the whole story

[Technology] "We're targeting a market really underserved--the photo mom, the chief memory officer out at daily events," says Sequoia Media's VP/marketing and business development. … Read the whole story

[Retail] "Of course, this isn't going to build Publix's pharmacy business," says a consultant. "Giving anything away for free won't boost profits. But it … Read the whole story

[Beauty] Most Boomers have accepted the inevitability of aging, but are also willing to spend money to "look as young as they feel," Focalyst … Read the whole story

[Retail] The effort aims to update the tweed-and-herringbone image of the store chain to be more "multigenerational." The campaign, which begins this month and … Read the whole story