[Automotive] The company is promoting with an eight-week ad push launched last week that includes a TV spot that concludes with a call-to-action for … Read the whole story

[Technology] RealNetworks's VP/music services believes it will lead more brands like Heineken and Neutrogena to purchase music downloads in bulk and give to consumers … Read the whole story

[Financial Services] Grabbing for a bigger piece of the back-to-school shopping pie, American Express is offering a $25 shopping card good at several major … Read the whole story

[Technology] The reciprocal agreement, the initial term of which runs through 2013, also gives Hasbro rights to develop toys based on EA games and … Read the whole story

[Food] Bids for Campbell Soup's Godiva unit may come in as high as $1 billion, and a fresh study by Packaged Facts shows why. … Read the whole story

[Food/Beverages] The information being sought includes budgets and strategies for all kinds of media, including TV, radio, print, outdoor and the Internet. In the … Read the whole story