[Trends] Consumers in places like China, Brazil and India are now much more sophisticated, as their markets have become saturated with globally recognized brands. … Read the whole story
[Research] "The Internet is obviously an extremely important channel for marketers seeking to influence teens, but we shouldn't forget that teens are together much … Read the whole story
[Packaged Goods] "People understand one problem, and they say, 'This stuff happens.' Consumers have come to expect a certain lack of quality control coming … Read the whole story
[Restaurants] "Taco Bell is probably embarking on the most aggressive marketing campaign with a partner that we have ever done," says John Brody, MLB's … Read the whole story
[Technology] It's going to take more than technology to make this advertising model work. It could mean a cultural change that requires consumers to … Read the whole story
[Food] Three 30-second TV spots, developed by BBDO, are designed to show "what it feels like to chew 5 gum." The spots, which were … Read the whole story
[Retail] While conceding that it still has considerable merchandising problems in apparel and home furnishings, the Bentonville, Ark.-based behemoth says that it is also … Read the whole story