[Automotive] "This is a brand new concept in the automotive business: a private-equity company owning an auto business," says an analyst. "If you have … Read the whole story

[Retail] Most of the time, shoppers are on auto-pilot, but certain food categories (see chart at left) catapult them into what Nielsen terms " … Read the whole story

[Electronics] "Mobile Phone Samaritan" will reward good deed-doers with a chance to carry the torch for the Beijing Olympics. While some might quibble about … Read the whole story

[Food] "If you look at our ... strategic brands, virtually all of them have new positionings and campaigns behind them," CEO Brenda Barnes told … Read the whole story

[Beverages] Hispanic consumers are the right target for the campaign because they already consume more milk than the general market. "We have a static … Read the whole story