Marketing Daily
Monday, August 20, 2007
  • Nissan Inks Integrated Sponsorship Deal With An Entire City

    [Automotive] Westgate City Center in Arizona will become, in effect, a partner of the automaker so that "when Fox Sports or ESPN comes in ... Read the whole story

  • McDonald's Testing Flavor Shots To Spike Interest In Beverages

    [Restaurants] The world's largest fast-food chain is also offering a variety of bottled drinks in test markets, hoping to become a beverage destination, it ... Read the whole story

  • Where It Begins ... And Goes On And On ...

    What is a marketer thinking when it turns consumers so permanently against it? During this fortnight of craziness, I googled "I hate Sears" in ... Read the whole story

  • Consumers Will Pay More If Vehicle Audio Wears A Brand

    [Research] In the J.D. Power & Associates study, consumers were shown 24 brands of premium surround-sound brands with their brand trademarks. Over 80% opted ... Read the whole story

  • Staples Launches 'Dude, Here's My Card' Service

    [Retail] In a back-to-the-future move, the retailer is introducing "social cards," a staple of the Victorian Age, for consumers who want to share their ... Read the whole story