[Research] On the nutritional front, both parents and kids indicated conscious efforts to ensure that the kids have healthy diets. But not surprisingly, there … Read the whole story

[Telecommunications] Parents appreciate stability from carriers that offer prepaid plans for kids under 18 who haven't learned the concept of quelling talk times. "Kids … Read the whole story

[Automotive] The program is "designed to speak to the right audience," says Edmunds. "The readership of Inside Line--the contributors to forums--are the people Saturn … Read the whole story

[Retail] "Retailers who are able to meet and exceed these needs will maintain a loyal customer base and ensure future purchases," says a new … Read the whole story

[Packaged Goods] "The challenge is to make ear hygiene as common as brushing your teeth," says the ad agency. The product is targeted at … Read the whole story