Marketing Daily
Wednesday, August 29, 2007
  • 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly

    [Research] An exclusive Marketing Daily study finds there is real potential for ads on blogs. Among people who have visited a blog, 43.2% said ... Read the whole story

  • Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats

    [Beverages] Eric Gazin, president of Auction Cause, which is handling the auction, says: "This is the closest I've seen to a broadcast commercial being ... Read the whole story

  • 'Natural' Personal Care Market To Reach $10.2 Billion

    [Retail] "More and more consumers are self-doctoring, either for treatment of specific medical conditions or for preventive maintenance," Packaged Facts' report says. "As a ... Read the whole story

  • Puma Unveils Bold Campaign Of 'Energized Elegance'

    [Retail] The "I'm Going" series, which shows people dressed in bold neon colors in acrobatic poses to express an active lifestyle, aims to focus ... Read the whole story

  • KFC Targets The Nostrils Of Hungry Office Workers

    [Restaurants] In what appears to be a first, KFC has unleashed the power of the smell of Kentucky Fried Chicken in corporate offices in ... Read the whole story

  • Embedded Real-Time Info Could Target Travelers

    [Technology] Advertising, promotions and marketing on mobile phones are possible applications that extend beyond the initial installation aimed at electronic payments and gathering information. ... Read the whole story