[Automotive] Says Gene Brown, vice president/marketing: "We had just one brand spot last year, and this year there are two brand-oriented spots, one about … Read the whole story

[Entertainment] The effort is intended to appeal both to avid gamers and casual gamers who might be visiting GameStop for a gift purchase. "You … Read the whole story

[Restaurants] The company will promote mobile ordering with tags on TV spots and print ads as well as via the Web, including its own … Read the whole story

[Research] "Going green" will emerge as a top market trend within the next few years, predicts Packaged Facts. Besides the surge in natural food … Read the whole story

[Entertainment] Universal Music Group and MuseStorm are teaming up to promote the music of the late Jimi Hendrix. Says MuseStorm's David Reich: We see … Read the whole story

[Research] There is a new understanding among advertisers that appearing in gay media can build intense customer loyalty. Indeed, the Gay Press Report agreed … Read the whole story

[Financial Services] While such sites offer a potential avenue to reach young people starting to make financial-management decisions, the company has some concerns about … Read the whole story