Marketing Daily
Thursday, October 4, 2007
  • To A Doubled Ad Spend, Hillshire Farms Adds New Flavors

    [Food] The Sara Lee unit will promote the flavors through its "Go Meat!" campaign at gomeat.com, in-store, via PR and "within future TV and … Read the whole story

  • Sears Brings Back Ever-Popular Wish Book Catalog

    [Retail] Some think it could be a smart move. Catalogs are a $150 billion business, says Jim Tilberry, president of Tilberry Direct Marketing in … Read the whole story

  • Microsoft Mum On Just How It Plans To Catch Up To IPod

    [Electronics] Consumers have divided the portable music device market into two categories--iPod and others. One industry analyst says Zune fits into the "others" category, … Read the whole story

  • Gen X: 'Immense' Potential for Financial Services Marketers

    [Financial Services] "Gen Xers need direct, transparent financial guidance," says Media Logic, which studied the group. Financial marketers should aim to educate and enlighten … Read the whole story

  • Sales Off 3% In September But Certain Makers Gained

    [Automotive] Blame gasoline prices and the entrenched housing slump for a reported 2.9% drop in auto sales last month. Still, several automakers reported sales … Read the whole story

  • Duracell Ads Promote Rechargeable Batteries' Longevity

    [Packaged Goods] A company spokesperson says the rechargeable battery segment is growing at a double-digit pace because more consumers are looking for advanced battery … Read the whole story