[Automotive] The partnership agreement also includes trademark rights and broadcast and online media elements. Bridgestone plans to support the NFL partnership with an integrated … Read the whole story

[Trend] "Storyline placements are growing as the industry becomes more sophisticated about product integration deals," says Annie Touliatos, director of product development at Nielsen … Read the whole story

[Financial Services] With new credit cards launching daily, marketers must carefully evaluate how their card fills an unmet need. "There is a market if … Read the whole story

[Food] To support the contest, the Hackettstown, N.J.-based Mars Snackfood U.S. will launch a TV campaign on Monday, featuring Red and Yellow M&M;'s and … Read the whole story

[Telecommunications] The company recruited three football coaches to speak out against domestic violence. The creative design of the "No Excuse" campaign was crafted around … Read the whole story

[Automotive] Honda's campaign--arguing that the Ridgeline combines muscle and ruggedness with intelligence, class, spaciousness and handling--includes four 15-second TV spots, each positing a marriage … Read the whole story

[Appliances] Consumers are invited to share their "Maytag Moments" online after which the ever-idle repairman will visit them in four undisclosed locations, birthday cupcakes … Read the whole story