Marketing Daily
Thursday, October 11, 2007
  • Cointreau Taps Von Teese For Ambassadorial Role

    [Spirits] The company has not, until now, engaged personalities or celebrities on a global level. "We selected Dita specifically because she is a fascinating … Read the whole story

  • Consumers Venture Back Into Aisle 7 For Center-Store Goods

    [Retail] Gains aren't coming at the expense of the fresh foods grocers have been pushing so hard in recent years. "There doesn't seem to … Read the whole story

  • Study: Am Ex Ranks Highest in Satisfaction

    [Financial Services] The company is clearly doing a good job of informing customers of the benefits they receive from being cardholders, says Jeff Taylor, … Read the whole story

  • AT&T Takes The Local Route To Promote U-verse Service

    [Telecommunications] Creating buzz in local communities, AT&T; brings in mobile trailers to demonstrate the technology and give consumers the U-verse experience in a living … Read the whole story

  • ExpressJet's National Campaign Takes Flight

    [Air Travel] The effort highlights the new, smaller (50-seat) planes, minus those constricting middle seats--"A huge thing for business travelers"--flying out of less-congested airports. … Read the whole story