[Automotive] The effort positions Lincoln as a luxury-car brand for those who aren't ostentatious about their accomplishments. "We know that we have appealed, for … Read the whole story

Much as journalists finally stowed their typewriters, marketers may have to put away more and more TV commercials as they learn to connect more … Read the whole story

[Spirits] The new effort is unique in its dual message: what are you passionate about, and what makes the Courvoisier different in its journey … Read the whole story

[Food] At this point, says a spokesperson for Disney, no TV is planned for Disney Garden's new products, either. The marketing plans for the … Read the whole story

[Food] The company will team up with Hershey's and Eagle Brand for a baking aisle promotion featuring recipes and coupons, while on-pack fold-outs will … Read the whole story

[Beverages] The campaign came together quickly, within two months from conception to launch, says Meagan Bradley, global brand development manager for Jarden Consumer Solutions, … Read the whole story

[Research] "The majority of respondents see engagement with their brand as the most important measure of social media success, while more concrete ROI measures … Read the whole story