[Electronics] But don't look for the company to market the nav-u systems on television or radio or in print. It plans to sell and … Read the whole story

Locations and the distribution system are certainly important, but success will be driven more by brand loyalty than convenience. Today, instead of taking the … Read the whole story

[Packaged Goods] The football-themed leg of the campaign features Pat Smith, wife of NFL player Emmitt Smith, in an Internet promotion asking consumers to … Read the whole story

[Technology] "There are so many different pieces to the consumer electronics puzzle now that retailers must focus on specific customer segments" to maximize pricing … Read the whole story

[Retail] For Sears, adding another well-respected name to its lineup, which already includes Craftsman and DieHard, can only be a good thing. Still, not … Read the whole story

[Packaged Goods] The Cottonelle brand manager says that the effort centers on the idea of Cottonelle as a kind of salve for callipygian sufferance. … Read the whole story