Marketing Daily
Tuesday, January 22, 2008
  • Marketers Ready To Address 45% Of Super Bowl Audience

    [Sports] Experts say there are two reasons behind the switch. The first is the writer's strike. "There is nothing else out there," says one. … Read the whole story

  • Domino's Delivers An Experience

    So Monday afternoon my daughter asks if we can order a Domino's pizza so she and her sister can better study for their exams … Read the whole story

  • Consumers Less Reliant On TV, More Reliant On Inserts

    [Research] A decade's worth of research by Vertis Communications shows that marketers who think that an insert is just another part of their media … Read the whole story

  • Analysts Seek 'Aha!' Moment In Super Bowl Advertising

    [Research] The top vote-getter will receive the first annual Firebrand Water Cooler trophy, a tongue-in-cheek award to recognize the most talked-about commercials the day … Read the whole story

  • Mintel: Taste For Imported Beer Strong, Growing

    [Beverages] The consultancy says the upgrade trend is being driven--as in other consumer packaged goods, appliance and auto market segments--by the expansion of higher-income … Read the whole story

  • O'Charley's Campaign Puts Its Brand On A Roll

    [Restaurants] The vice president/marketing says that, although the rolls are central images, each of the spots focuses on a particular promotion, and that there … Read the whole story