[Sports] Experts say there are two reasons behind the switch. The first is the writer's strike. "There is nothing else out there," says one. … Read the whole story

So Monday afternoon my daughter asks if we can order a Domino's pizza so she and her sister can better study for their exams … Read the whole story

[Research] A decade's worth of research by Vertis Communications shows that marketers who think that an insert is just another part of their media … Read the whole story

[Research] The top vote-getter will receive the first annual Firebrand Water Cooler trophy, a tongue-in-cheek award to recognize the most talked-about commercials the day … Read the whole story

[Beverages] The consultancy says the upgrade trend is being driven--as in other consumer packaged goods, appliance and auto market segments--by the expansion of higher-income … Read the whole story

[Restaurants] The vice president/marketing says that, although the rolls are central images, each of the spots focuses on a particular promotion, and that there … Read the whole story