Marketing Daily
Monday, January 28, 2008
  • Truck Marketers Take Aim At Quickly Shifting Target

    [Automotive] Neither Ford or Dodge is likely to hit that target as they roll out new versions of their full-sized pickups this year. Some … Read the whole story

  • Luxury Brands Can Succeed In Economic Downturns

    First, the story was that luxury was omnipotent and luxury consumers were immune. Even affluents were trading up, they said, and luxury could do … Read the whole story

  • New Dunkin' Donuts Marketing Runs On Videos

    [Restaurants] A Dunkin' Donuts media manager says the company isn't shifting dollars from TV. "TV still represents a critical part of our media mix. … Read the whole story

  • SpaFinder: Gift Cards Are Platform For Other Revenue Opportunities

    [Health] With all of these moving parts, however, founder Pete Ellis has no problem whatsoever pinpointing the key to the company's growth. "You have … Read the whole story

  • Toyota Expands Scion Lineup In Gaia Online

    [Automotive] Those who join virtual worlds tend to be young trendsetters that Scion pegs as males, ages 18 to 34, and narrowing that down … Read the whole story

  • McDonald's Pulls Ads From Suggestive Online Content

    [Restaurants] The company appears to have become aware that its banner ads were running on "B-Girls" from a blogger, who is a frequent critic … Read the whole story