[Food] The brand is extending its "Official Cracker of Nascar" status for Ritz crackers with sponsorship of Roush Fenway Racing, a division of New … Read the whole story

[Trends] "Burt's Bees started a niche trend that is driving the future of skincare," writes Leigh Anne Rowinski, beauty industry trend expert for IRI, … Read the whole story

[Sports] "We think the sport has been underserved by traditional media, and we want to provide them with something unique," says Peter Jennings, NHL's … Read the whole story

[Spirits] "We wanted to show this understanding that social responsibility is intrinsic to the Mexican American experience and way of life," says the brand … Read the whole story

[Food] According to Packaged Facts, spending on supplements and nutraceutical treats is expected to hit $1.7 billion by 2012. And that number could move … Read the whole story