[Strategy] "What advertisers don't always get is that it's a small screen but it's a focused screen," says ESPN's SVP/digital media. "You can deliver … Read the whole story

[Retail] In fact, it was the worst January sales results since 1970, with same-store sales growing 0.5%, compared to the previous year. "Gift cards … Read the whole story

The Super Bowl truly has a diverse audience from children to the elderly. Baby Boomers, because of their sheer numbers, provide a large segment … Read the whole story

[Technology] "When something quickly goes from sizzle to on sale, there's an indication something is up," says a professor of marketing at Saint Joseph's … Read the whole story

[Beverages] "This suggests that, while Coke is willing to be a riverboat gambler on acquisitions, PepsiCo feels it can prosper by doing more modestly … Read the whole story

[Research] Super Bowl spots may be well-liked - but are they well-remembered? Research company IAG chimes in with its analysis of the Super Bowl … Read the whole story

[Research] Among those with household incomes of $50,000 or less, 45% cite health reasons as the prime motivator for controlling diet, followed by weight … Read the whole story