Marketing Daily
Wednesday, February 20, 2008
  • Customer Loyalty Engagement Index Underscores Commoditization
    by Karlene Lukovitz

    [Trends] "Many brands are now just placeholders," says Robert Passikoff, founder of Brand Keys and creator of the index. "It's nice to be number … Read the whole story

  • COMMENTARY
    Ads Mesmerize Mall Shoppers - And Me
    by Laurie Sullivan, Staff Writer

    I'm not surprised. Even for me, the ads are engaging. They are entertaining, and it makes you happy to see the kids have fun. … Read the whole story

  • Kraft Puts Marketing Muscle Behind New Products, Lines
    by Nina Lentini

    [Food] Kraft Salad Dressings will be seen in a whole new way with a new attractive bottle, clear labels that show more of the … Read the whole story

  • Toy Show Attendance Way Up As Market, Web Segment Excites
    by Karl Greenberg

    [Packaged Goods] According to NPD, connected Web toys are a growth segment of the toy market. "Connected Web play toys, which marry a physical … Read the whole story

  • Wal-Mart Reports Record Sales; Embraces Blu-Ray
    by Sarah Mahoney

    [Retail] But the company says the economy continues to be challenging for its shoppers. "The price leadership strategy we put in place at the … Read the whole story

  • Consumers Seek Economic Relief Online, Survey Finds
    by Nina Lentini

    [Strategy] "People are using more coupons, looking for ways to save, tips, e-newsletters, online offers," says Prospectiv's Jere Doyle. "Seventy-nine percent are dining out … Read the whole story