[Restaurants] Antje Burbach, a Burger King spokeswoman in Switzerland, says the fast-food giant has begun reviewing its meals, along with advertising and marketing messages, … Read the whole story

Once upon a time, before Al Gore invented the Internet, kids played with toys in the real world. It was a dark and dismal … Read the whole story

[Research] In this year's survey, conducted on a representative sample of 3,000 adult U.S. consumers, 47% said that inserts/circulars best capture their attention, 43% … Read the whole story

[Restaurants] A spokesperson says the promotion is a celebration of Dunkin' Donuts having been named No. 1 in Brand Keys Customer Loyalty Engagement Index … Read the whole story

[Retail] "We were determined to make sure pens from these materials are as high-quality as our regular pens. We wanted them to have that … Read the whole story

[Direct Mail] Valpak will send promotional packs to 43 million American households. They will contain messaging and pictures promoting the upcoming Fox release, "Horton … Read the whole story

[Packaged Goods] A.G. Lafley said he hopes better information on in-store marketing's impact will contribute to better ROI. P&G; can "improve returns on total … Read the whole story