[Trends] Hardly a day goes by that we don't get a press release about some celebrity-designed product that implies creative collaboration and actual celebrity … Read the whole story
[Automotive] Brian Bolain, national interactive automotive events manager, says the F campaign won't use national TV ads at all. He says the cinema focus … Read the whole story
[Technology] The deal makes Dunkin' Donuts the exclusive advertiser on the co-branded online video player airing news clips from ABC, BBC, CBS, CNN, the … Read the whole story
[Restaurants] How does McDonald's keep besting itself? "By getting the basics right," offer Ron Paul, president of Chicago-based restaurant consultancy Technomic Inc. "They are … Read the whole story
[Automotive] "The data show the emergence of specialized Internet media buyers at dealerships," says The Kelsey Group's Steve Marshall. "It's not a large number … Read the whole story
[Packaged Goods] Some of the country's leading packaged-goods companies are teaming up with Kroger, the national supermarket chain, to test a system for distributing … Read the whole story