Marketing Daily
Friday, March 14, 2008
  • Toyota Markets Matrix At Asian-American Film Festival

    [Automotive] Toyota's Cindy Knight says the automaker is launching simultaneous campaigns for African-American and urban, Asian-American, and Hispanic markets. "Each of these campaigns is … Read the whole story

  • Big Apple Welcomes Auto Show

    The New York auto show is the caboose at the end of a string of international auto shows beginning in 2007, and including Tokyo, … Read the whole story

  • As Millionaires Cut Back, Luxury Marketers Reposition Selves

    [Retail] Handbag manufacturers Louis Vuitton and Gucci are raising prices, in part to combat a weak dollar, but also to create the perception that … Read the whole story

  • FiOS Customers Take Center Stage In Latest Verizon Ads

    [Telecom] The new ad "takes aim at the power of the network, and lets customers talk about it in their own words," says a … Read the whole story

  • Campaign Aims To Create Buzz For Next 'Narnia' Film

    [Entertainment] Marketing the 50-year-old classic on social network sites Facebook and MySpace aims to reach kids with entertaining and educational content. The sites highlight … Read the whole story

  • Flavored Water, Energy Drinks Take More Fizz Out of Sodas

    [Beverages] "The carbonated drinks still dominate; it really comes down to shifts in market share" that include preferences toward some newer variations of beverages … Read the whole story

  • Ford Caves to Anti-Gay Boycott ... Or Does It?

    [Automotive] Earlier this week, the American Family Association declared victory after a two-year boycott of Ford, which it accused of condoning homosexuality in ads … Read the whole story