Marketing Daily
Tuesday, March 18, 2008
  • At OMMA: Demystified APIs Make Money On Other's Apps

    [Technology] Every minute consumers spend with Picnik's applications means more exposure to brands that sponsor the tool. "The average user session is about 17 … Read the whole story

  • At OMMA: Esurance Finds Fame In Another Medium: TV

    [Strategy] "Consumers equate a company's size to whether they see you on TV," admits the online insurance company's CMO. Follow-up focus groups confirmed that … Read the whole story

  • Former Audi Brand Director Settles In At

    [Automotive] Marketing Daily sits down with Stephen Berkov to ask questions like, "How has digital media changed the paradigm?" "Only after I consider a … Read the whole story

  • Hilton Garden Inn Bows Largest Media Buy To Date

    [Hospitality] "In the U.S., we finally have coast-to-coast distribution; it's our opportunity to grow the awareness of our brand," says Jim Cone, VP/marketing. "While … Read the whole story

  • Are Banking Rewards A Loyalty Buzz Kill?

    [Financial Services] Banks can recover goodwill with more transparency about their practices. "Young boomers and Generation X have a lot of needs and a … Read the whole story