Marketing Daily
Thursday, March 20, 2008
  • Land Rover Plays Up Adventurous Spirit In Ads

    [Automotive] Land Rover is launching a national advertising campaign to tout the brand's adventure heritage while promoting the brand's LR3 and LR2 SUVs. The … Read the whole story

  • The Spread

    Two recent news stories from the world of medical research hold significant omens for the less scientific world of advertising media effectiveness. Read the whole story

  • Identity Thieves Also Steal Brand Equity

    [Retail] "These thefts zap trust," says Ken Banks, of KAB Consulting, a marketing and brand consultant in Seminole, Fla. "If people feel they can't … Read the whole story

  • At The N.Y. Auto Show: Q&A With GM's Mark LaNeve

    [Automotive] Mark LaNeve, General Motors head of sales and marketing, concedes that this year will be rough. The company focused on its Pontiac division … Read the whole story

  • NY Auto Show Roundup: Mercedes, Nissan, BMW And GM

    [Automotive] The New York Auto Show press days are in full swing. Here's a tasty buffet of news tidbits from the likes of some … Read the whole story

  • Banks Lure Consumers With Higher Savings Account Rates

    [Financial Services] However, if the economy continues to slow, and the Federal Reserve continues to cut the prime rate, promotions for the high rate … Read the whole story

  • Creative Advertising Engages Consumers With Brands

    [Strategy] HOLLYWOOD, Calif. -- "Creativity doesn't always have to be about the transaction or sale," says Jay Suhr, T3's senior vice president of creative … Read the whole story