Marketing Daily
Monday, March 24, 2008
  • New Balance's New Bag: The Angst Of Running

    [Retail] With the ambitious goal of doubling its $1.63 billion in sales in the next five years, the company is reaching out to a … Read the whole story

  • AT&T, Verizon Airwaves Win Opens Ad Opportunities

    [Telecom] "We saw this with online ads, which started with simple banner ads, video and then flash," says Ringleader's Mark Pearlstein. "The same thing … Read the whole story

  • Chrysler Brings Consumers Into Advisory Boardroom

    [Automotive] Justin Cooper, co-founder, chief marketing and innovation officer at Passenger, says the company fills a need. "At a time when consumers are actively … Read the whole story

  • 'Got Milk?' Campaign Heads Over To YouTube In 2008

    [Beverages] The campaign, via Goodby, Silverstein & Partners, introduces a fictive, milk-enhanced rock star, "White Gold," who sings about his love for the (other) … Read the whole story

  • Report: 2008 May Be Tipping Point For Mobile Banking

    [Financial Services] A younger generation that has become accustomed to doing everything on the go and a more transient immigrant population are feeding the … Read the whole story