Marketing Daily
Tuesday, March 25, 2008
  • Quality? Who Cares? Shoppers Now Favor Price, Convenience

    [Research] "Economic factors, such as gas prices and the housing market, are changing shoppers' habits drastically," says Scott Marden, director of marketing research at … Read the whole story

  • Lenovo Launches Olympics-Themed Online PC Auctions

    [Electronics] The marketing and ad campaigns vary worldwide, but will stretch across print, online, and in some countries, television. In the past few weeks, … Read the whole story

  • Saks Adds Streaming Video, Vaults Online Catalog To Next Level

    [Retail] The test focuses on Saks' three best-selling departments: Contemporary ready-to-wear, handbags, and shoes. Since Saks knows that about 99% of its shoppers have … Read the whole story

  • Hanes Sets 'Average Joe' Loose Among Celebs, Athletes

    [Packaged Goods] features videos, celebrity interviews, daily blogs and a scoreboard of Picard's standing versus the celebs. The site includes a consumer input/chat … Read the whole story

  • Michigan AAA Finds Mileage Trumps All Among Car Buyers

    [Automotive] Members appeared to be at odds with the state's automakers, who have opposed government mandates on fuel efficiency. Sixty-one percent said lawmakers should … Read the whole story

  • Tiffany Finds That Diamonds Still Sparkle In Down Times

    [Retail] Some luxury-goods experts expect that jewelry sales for companies like Tiffany will continue to be relatively strong. "Unlike many luxury purchases, jewelry is … Read the whole story