Marketing Daily
Friday, March 28, 2008
  • Wal-Mart, Kroger Winning The Grocery Price War

    [Retail] Consumers are filling their carts with more store brands and private label items. In a new Citibank report, 93% say they routinely buy … Read the whole story

  • Amway Taking Back Its Name In Multimillion-Dollar Campaign

    [Retail] "Nobody is turning around and saying these products suck," says Brand Keys' Robert Passikoff, of the company's attempt to explain away a negative … Read the whole story

  • AT&T Gets Its Music Groove On With Napster Mobile

    [Telecom] The carrier will likely integrate the marketing message for services into a broader campaign focused on giving subscribers choices around music. Similar campaigns … Read the whole story

  • Pontiac Ties NCAA Backing To New-Vehicle Launch, A First

    [Automotive] Chris Hornberger, Pontiac advertising manager, says Pontiac is running three ads for the G8 sedan, one that launched mid-March and the other last … Read the whole story

  • Yes, More Men Are Cooking ... And Everybody's Grilling

    [Trends] NPD also found that younger men who live in a household with others are cooking most frequently: 67% of men under age 25 … Read the whole story