Marketing Daily
Thursday, May 1, 2008
  • April Sales Down As Consumers Swerve To Avoid SUVs, Trucks

    [Automotive] But, says Edmunds.com's Jesse Toprak, sales of full-sized trucks and body-on-frame SUVs, paradoxically, won't be down as much because they've taken such a … Read the whole story

  • I Love You, Nick Scalan

    Within a few moments, I got an email with service tag, dispatch and case numbers and this sentence: "I will be your point of … Read the whole story

  • Channeling Heritage, AmEx Creates Home For Travelers

    [Financial Services] Creating a site for them to come together was a way to build goodwill, loyalty and engagement for customers, as well as … Read the whole story

  • Dockers Makes A Play For The Younger, More Viral Crowd

    [Retail] "Viewers can search and upload the commercial and interact with the brand," says Jennifer Cooper, CEO of Mixercast. "Then they can create their … Read the whole story

  • Harley Targets Younger Consumer With Sub-Brand

    [Automotive] The importance of the brand's mystique is reflected in the acronym for Harley-Davidson's national owners club--"HOG" (Harley-Davidson Owners Group). "But looking forward, that … Read the whole story

  • HP Taps 'Dirty Jobs' Star For Pavilion Notebook Campaign

    [Electronics] Kimberly Miller, VP/marketing for HP Home and Home Office Store, says the effort "embodies what people use their computers for--to stay connected and … Read the whole story