Marketing Daily
Tuesday, May 6, 2008
  • Alltel Text Sweepstakes Dangles 'Circle Of Friends' Trip

    [Telecom] The winner, picked at random, can choose to visit either Key West, Fla.; Las Vegas; or Palm Springs, Calif. "We're trying to thank … Read the whole story

  • P&G's Billion-Dollar Brands

    Always feminine products Ariel detergent Actonel osteoporosis treatment Bounty towels Braun appliances Charmin toilet paper Crest toothpaste Dawn dishwashing liquid Downy fabric softener Duracell … Read the whole story

  • New Campbell Soup Ads Will Focus On Health, One NFL Player

    [Food] Campbell's Doug Brand says that it was time to change themes and focus on one iconic player who fits with the brand. "We … Read the whole story

  • Lord & Taylor Has Robert Verdi Chat Up Shoppers In Ads

    [Retail] "We've been working with Mr. Verdi for some time, having him in the stores for public appearances, so we knew he was very … Read the whole story

  • Colgate-Palmolive Targets African-Americans With 2 Promos

    [Packaged Goods] Although executives say the timing of the two efforts is coincidental, the campaigns do mark a concerted effort by the New York … Read the whole story

  • Nestle's Purina Extends LongLiveYourDog.com

    [Packaged Goods] The videos, on the site's "Dog Park" area, will also be featured in a web banner campaign. Those who register can create … Read the whole story