Marketing Daily
Wednesday, May 21, 2008
  • GM Markets OnStar, Malibu Via US Airways Seatback Trays

    [Automotive] OnStar marketing director Andy Young said Malibu was chosen for the effort because it's new, and also because it was important to get ... Read the whole story

  • Top 10 YouTube Brands

    1. Nike - "Ronaldinho: Touch of Gold" - Viewed 22.6 million times 2. Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock ... Read the whole story

  • CKE Goes Candid Camera To Show Quality Of Its Burgers

    [Restaurants] The series of 30-second spots showing real people eating real burgers at a fake restaurant started airing Tuesday in Hardee's markets, and will ... Read the whole story

  • Marketing Of Wi-Fi Hotspots Is No Free-For-All

    [Telecom] While the news may sound good to LaptopConnect customers, many may not even hear about it. Today, AT&T; has no plans to market ... Read the whole story

  • Klondike Mixes Placement, Ad Spots to Promote Contest

    [Food] The latest campaign seeks to leverage the user-generated content phenomenon via a national "What Would You Do for a Klondike Bar?" video contest. ... Read the whole story

  • CMOs Keep Watchful Eye On The Budget Line

    [Strategy] Respondents acknowledged the importance of social media when asked which marketing budget line items they would most likely cut if compelled. Half said ... Read the whole story

  • Will Men Be The Luxury Market's Secret Weapon?

    [Retail] While affluent men are still spending, he says, all the dour economic headlines have also meant that they're likely to be far pickier, ... Read the whole story