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by Sarah Mahoney
[Retail] "Ads in this category are always about tossing and turning and lumps and back problems," says the ad agency's chief creative officer. "We … Read the whole story
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1. Washington, D.C. (Hagerstown, Md.) 2. San Francisco/Oakland/San Jose 3. Denver 4. Santa Barbara/Santa Maria/San Luis Obispo, Calif. 5. Chicago 6. Boise, Idaho 7. … Read the whole story
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by Karl Greenberg
[Automotive] Across the board, from kayaks to cabin cruisers, the industry is seeing sharp declines in sales this year. But, says the National Marine … Read the whole story
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by Laurie Sullivan
[Entertainment] Domino's and Papa John's kicked off separate campaigns Monday based on legends of "Batman" and "The Mummy," offering consumers collectible pizza boxes, free … Read the whole story
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by Nina Lentini
[Restaurants] "It's what the King would feed his kids if he had 'em," says the voiceover, as viewers see the Little King enter the … Read the whole story
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by Karl Greenberg
[Beverages] The Heineken division, which has until now focused U.S. marketing on Spanish-speaking Mexican Americans, will run dual-language TV ads in both Hispanic and … Read the whole story
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by Aaron Baar
[Packaged Goods] Through on-package labeling and point-of-purchase signage, the Neenah, Wisc.-based company is encouraging consumers to sign up for a sweepstakes in which their … Read the whole story