[Retail] The retail deathwatch is enough to set tongues wagging about even the strongest brands. Macy's recently had to respond to concerns about its … Read the whole story

Compared to our other sports and sport events, the Olympics is less trendy, less down-to-earth, less carefree and more intelligent. Hard to say why. … Read the whole story

[Strategy] Panasonic quietly introduced a viral marketing campaign in Japan several months ago, relying on word of mouth marketing to spread Olympic Games fever. … Read the whole story

[Financial Services] The campaign was developed after two years of consumer research that showed people feel more confident and less stressed about pursuing financial … Read the whole story

[Electronics] Its latest customer satisfaction study on digital cameras finds that waterproofing is mentioned most frequently by owners in both the point-and-shoot (67%), and … Read the whole story

[Research] While ad networks continue to garner the glory, media buys across branded content sites, or properties like iVillage and Discovery that fall under … Read the whole story