[Automotive] Dentsu Chief Creative Officer Mike Wilson says the ads, which are image-heavy and rely on voiceover for narrative, can be tailored to any … Read the whole story

1. CVS Caremark, up 74.2% 2. RiteAid, up 39.8% 3. IHOP, up 38.6% 4. Amazon.com, up 38.5% 5. American Apparel, 35.8% 6. GameStop, 33.4% … Read the whole story

[Research] Yes, today's kids are extremely techno-savvy, and most use the Internet, along with spending hours on video games and communicating with their friends … Read the whole story

[Technology] A digital content marketing firm built a campaign around fictitious music producer Tommy Silk and Web-based tool "jingle generator,"www.thejinglegenerator.com, to help small businesses … Read the whole story

[Financial Services] "Direct mail is such an important channel for this industry, but it does tend to be cyclical," says Andrew Davidson, VP of … Read the whole story

[Automotive] In its Vehicle Dependability Study, based on surveys of customers who have owned vehicles for three years after buying them new, the consultancy … Read the whole story