[Financial Services] "Michael really embodies what the spirit of this campaign is about," says Visa's Elyssa Gray. "And because he embodies a lot of … Read the whole story

(Curtain opens on harried reporter Karl Greenberg, who plays himself, IMing his editor, Nina, who plays herself, although digitally) Read the whole story

[Beverages] While everyone knows that young men aren't watching just mainstream media, "interactive isn't as straightforward as many marketers think," says Seed Gives Life's … Read the whole story

[Food] Would Campbell warm up to considering such a match? No way to tell at this point. Campbell isn't responding to queries about Johnson's … Read the whole story

[Retail] The company says it is launching an exclusive Tommy Hilfiger product next month, will be adding 275 FAO Schwarz toy shops in its … Read the whole story

[Automotive] "The timing has been perfect for Ford to do this," says a spokesperson for the company. "The markets are converging. The vehicle sizes … Read the whole story

[Retail] The company also acknowledges that while Limited Too, which helped pioneer the tween category with its launch back in 1987, is a brand … Read the whole story

[Telecom] Don't bother looking for television or print ads. Nor will consumers hear radio advertisements promoting the classes. Rather, AT&T; took a back-to-basics or … Read the whole story