Marketing Daily
Thursday, September 11, 2008
  • BEVERAGES
    Coke Zero Stirs Things Up With James Bond Tie-In
    by Aaron Baar

    "James Bond and the Bond franchise is the longest-running franchise in movie history, and it has global appeal," says Coke representative Petro Kacur. "Coke … Read the whole story

  • COMMENTARY
    The Power Of Green Lies In Marketers' Hands
    by Jacquelyn A. Ottman

    Jimmy Carter wearing a sweater wasn't cool, and it didn't motivate consumers to turn down the thermostat. But the Energy Star label is cool. … Read the whole story

  • RETAIL
    Zales Ditches Its Value Pitch, Focuses On Joy
    by Sarah Mahoney

    "We've made our message be about price," said CEO Neal Goldberg. "But marketing leads with emotions, and what business talks more about emotions than … Read the whole story

  • HOSPITALITY
    Marriott Issues Rewards To Utility Customers
    by Karl Greenberg

    "Our members are telling us they want us to find partners that make their lives easier," says a hotel spokesperson. "This is one we … Read the whole story

  • RESEARCH
    Economy Puts Tiny Dent In Organic/Natural F&B Growth
    by Karlene Lukovitz

    Packaged Fact's analysts stress that "being organic or all-natural isn't enough ... successful manufacturers are creating emotional ties through use of compelling narratives about … Read the whole story

  • TELECOM
    AT&T, Verizon Add Social Networking Hubs
    by Mark Walsh

    The carriers' new applications give users a single source for accessing multiple social networks including MySpace. While both use the same platform, Verizon's "SocialLife" … Read the whole story