AUTOMOTIVE
by Karl Greenberg
"From the very beginning Infiniti was intended for just the U.S.," says an industry researcher. "But their volumes here aren't enough to keep the … Read the whole story
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Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months 1 San Francisco/ Oakland/ San Jose 2 … Read the whole story
COMMENTARY
by Hugh Hough
This is a group of over 49 million Americans who are awakening to the power they wield in the marketplace. Awakening to the idea … Read the whole story
TECHNOLOGY
by Aaron Baar
The company is hoping the online promotion will attract a younger and more digitally savvy consumer to their site. To that end, it is … Read the whole story
by Karlene Lukovitz
"Competition is getting tougher" within the FCR segment, summed up Darren Tristano, EVP of Technomic information services. "To continue competing successfully, fast-casual chains must … Read the whole story
TELECOM
by Laurie Sullivan
AT&T spokeswoman Alexandra Trask says consumers like to touch and feel things online. "We've seen a lot of success in physical digital and interactive … Read the whole story
HEALTH AND BEAUTY AIDS
by Karl Greenberg
"To date, what we have found through research is that while general market and Hispanic consumers are equally affected by scalp issues, Hispanic consumers … Read the whole story
TRANSPORTATION
by Nina Lentini
Dynamic pricing allows guests to book any unsold seat, making black-out dates a thing of the past. Through www.virginamerica.com, Elevate members can access all … Read the whole story
STRATEGY
by Sarah Mahoney
It can detect whether an emotionally charged ad--even a very good one--actually creates a disconnect from the brand's image. "Sometimes, the more emotion a … Read the whole story