Registered users will be able to browse the entire Pizza Hut menu without leaving Facebook. The application also remembers previous transactions for quick re-ordering. … Read the whole story

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CPGs should consider strategies such as branded merchandise sections within supermarkets/grocery retailers that link products with a chef, adding restaurant-inspired sides and desserts to … Read the whole story

"One goal was to provide clients with a marketing platform umbrella campaign," says Ann Wells Crandall. That effort, the four- to-six-week "What Does It … Read the whole story

"With consumers already saying they plan to spend less, stores with lean inventories, those inventories on sale as soon as they hit the floor, … Read the whole story

The brands are promoting via a television spot that marks the first time Orville Redenbacher's has created television advertising to support a consumer promotion, … Read the whole story